The biggest mistake new importers make is calculating profit based on the product price alone, ignoring many costs that appear later. Success starts with knowing the total cost of importing (landed cost). In this guide from MESAMA, we break down every item so you can price with confidence.
Components of the total cost
| Item | Description |
|---|---|
| Product price | The cost of goods from the factory (EXW/FOB) |
| International shipping | Sea or air |
| Customs duties | Per HS code and duties 2026 |
| VAT | 15% on the value + duties |
| SABER and certificates | SABER conformity |
| Clearance and local transport | Customs clearance and delivery |
The hidden costs many forget
- Insurance on the shipment; learn about cargo insurance.
- Port demurrage when clearance is delayed.
- Inland transport within China from factory to port.
- Samples and molds, and bank fees.
- A percentage for waste or defects.
A simplified formula for cost per unit
Total cost ÷ number of pieces = the real cost per unit
Start by calculating your shipment volume via the CBM calculator to estimate shipping accurately, as it's one of the biggest variable items.
From cost to price
After knowing the cost per unit, add your profit margin and account for market prices. To go deeper, see pricing imported products and reducing import costs.
MESAMA's tips
- Request the quote on FOB terms to know the shipping cost clearly; see Incoterms.
- Calculate the cost before confirming the order, not after.
- Leave a safety margin for changes in shipping prices.
MESAMA's team helps you estimate your total cost accurately before you import.
Want clear numbers before you start? Get in touch with MESAMA to calculate your shipment's cost.